For the tenth time, I’m preparing to ride in Bike4Chai in support of the incredible children and families of Chai Lifeline.

Every year, I’m reminded why this ride matters. Chai Lifeline provides critical emotional, social, and practical support to children battling serious illness and their families. Through programs like Camp Simcha, they give these kids something priceless — the chance to just be kids again, surrounded by joy, friendship, and unwavering support, even in the midst of unimaginable challenges.

Last year, I took on a personal challenge: after raising $40,000, I rode 333 miles over four days. It was one of the most meaningful and demanding experiences I’ve ever had — and a small reflection of the strength these kids show every single day.
If you have a few minutes, I encourage you to watch this video, which captures that personal journey:
https://youtu.be/HnqguM4aUBA

This year, I’m raising the stakes.

During the week of Bike4Chai, I will ride 1 mile for every $100 raised — up to a maximum of 500 miles for $50,000.
If we reach the goal, that means a 500-mile ride in a single week.

It’s ambitious. It’s demanding. And it’s exactly what these kids deserve.

Here’s my launch video for this year’s campaign:
https://youtube.com/shorts/5700_yiWjy4

I’m asking you to partner with me in this effort. Every dollar directly supports families navigating some of the most difficult challenges imaginable — and brings hope, strength, and moments of joy when they are needed most.

Thank you so much for your support,

Aaron